Pick My Brain
Sometimes you need a conversation before you need a solution.
This offering is best suited to organisations with the budget, capacity and internal resources to implement strategic recommendations.
We will begin with a 30-60 minute call to understand the context of what you are navigating and to explore whether and how I can be helpful.
If it becomes clear that deeper support would be useful, we can then discuss an appropriate engagement format.
The initial call
The first conversation is a focused, 30-minute discussion designed to:
understand the situation you are dealing with
clarify what is at stake from a communications and reputational perspective
explore where strategic support might add value
There is no obligation to proceed beyond this call.
If we decide to work together
Where there is alignment, support typically takes one of the following forms:
Strategic advisory
A 30 to 45-day engagement focused on strategic clarity, narrative design and stakeholder alignment during moments of growth, transition or complexity.
Communications audit and reset
A structured review of current communications, messaging and positioning, with clear recommendations and a reset framework that teams can execute against.
Leadership and stakeholder alignment
Targeted work with leadership teams to align narrative, messaging and approach across internal and external stakeholders.
On-call strategic counsel
Ongoing access to senior communications guidance on a retainer basis, providing continuity and perspective during high-stakes moments.
Fractional communications leadership
A fractional CMO or head of communications role on retainer, supporting strategy and decision-making without the need for a full-time hire.
Outcomes
The work is designed to support:
clearer strategic narrative
aligned leadership and stakeholders
reduced reputational risk
more confident decision-making
communications structures that can scale
Reach out and start a conversation on zainab@popcomms.ae
