About Zainab Imichi Alhassan

Zainab Imichi Alhassan is an award-winning entrepreneur, strategic communications and PR consultant, angel investor and author based in Dubai, United Arab Emirates.

She is the co-founder of POP Communications, an award-winning PR and communications agency she established in 2017 with her best friend. Through POP, Zainab has represented over 200 global and homegrown companies, working closely with founders and leadership teams across finance, technology, government-adjacent organisations, consumer brands and high-growth businesses. Her work often centres on communications strategy during moments of growth, transition and increased scrutiny.

Zainab’s expertise sits at the intersection of reputation, stakeholder alignment and narrative clarity, helping organisations communicate with intention in environments where decisions and messaging carry real consequence.

Beyond client work, Zainab is a writer and the voice behind the Substack newsletter Zainab Knows, where she shares reflections on work, culture, ambition and modern life. She is also the author of Michi’s Good Karma, a book of affirmations focused on self-belief, intention and personal growth.

Her work has been recognised by Campaign Magazine as one of its Under 30 PR Faces to Watch and by Mastercard through the Women SME Leaders Awards, where she was named Media Leader of the Year. She has also been featured in publications including Entrepreneur Middle East, Cosmopolitan, Arab News and PR Week.

She lives in Dubai with her husband and three boys.